the new year, fresh copy challenge
Refresh those core pieces of sales copy your people are seeing every day
So your messaging actually reflects where you're at now
With wildly practical week-by-week Copy Toolkits plus 5 weeks of FREE copy review inside VIP
How it Works
01
One small but mighty
copy refresh each week
Each week, we tackle one specific copy asset
(see our full 5-week schedule below!).
I'll post an audit + your mini-challenge on Instagram—this is free and accessible to anyone who wants to follow along and solo DIY.
02
Upgrade to VIP for templates & personalized support
Those who enroll in VIP will get a weekly Copy Toolkit to knock out the challenge quicker + ensure you’re making the *right* copy updates (instead of just wasting more time tweaking stuff that doesn’t move the needle).
VIP challengers also get 5 weeks of personalized support with FREE weekly copy review from yours truly.
03
Publish (+ get paid)
as you go
This isn't a "wait till the end to see results" situation. Each week's challenge takes 30-60 minutes so you can publish as you go.
By Week 2, your new IG bio is live. By Week 3, your homepage is updated. By Week 5, all your core copy is refreshed and working for you.
The 2026 New Year,
Fresh Copy Challenge:
VIP Access & Support
Become a VIP and get step-by-step toolkits each week plus 5 weeks of FREE expert copy review—so you can kick off 2026 with copy that actually matches the caliber of your work right now. (Not something you threw together with a template 3 years ago)
kicking off january 20!
FAQ
Q: What’s the difference between the free version of the challenge and VIP?
Free = Following along on IG @hotcopyhaus—I’ll be posting a carousel every Tuesday with some basics behind the refresh and your mini-challenge for the week. (More mini tips and trainings will be in stories throughout the week as well)
VIP = You’ll get all the additional resources in your weekly “toolkit” to knock it out quicker + better PLUS free weekly copy review so we can optimize each piece together as you go!
—
Q: How do the 5 weeks of FREE copy review work?
Use the toolkits to complete each week’s challenge → Then, submit your new copy for review via a quick form.
I’ll create a personalized loom walking you through my feedback, and send it back to you within 3 business days.
As a VIP, you’re granted one copy review per week—just for the work done in the challenge. If you want to add on additional reviews, just let me know!
—
Q: What's inside the weekly toolkits?
Each toolkit is unique to the piece of copy we’re updating that week (IG bio, homepage headline, welcome email, etc.). You’ll find things like plug-and-play templates, examples, swipe files, cheat sheets—everything you need to make each week’s refresh as quick and painless as possible *without* losing quality.
—
Q: I’m a busy bitch as it is—how much time do I need to set aside for this each week?
That’s the cool part → We’re working with the messaging you already have—just refining for clarity, quality, and conversions. Since you’ve already got the basics, each week’s refresh challenge should only take about 30-60 minutes to knock out.
—
Q: What if I just want you to write my shit for me?
I’m very choosy about who I partner with for my done-for-you copy services (I only work with legit, proven coaches and service providers//brands). For that reason, I won’t just send you a link to drop a payment upon request—we gotta chat first.
If we haven’t worked together yet but you’re curious about the options, DM me or book a call! Already a past client? Gurlllllll, say less—let’s lock ya in ;)
Your 5-Week Upgrade
01: IG Bio Overhaul
02: The Multi-Purpose Mini Bio
03: Homepage Hero Takeover
04: Sharpening Essential Offer Copy
05: Your Sticky AF Welcome Email
Let's refresh those key pieces of copy your audience is seeing every. single. day.
5 weeks. 5 simple (but *key*) copy refreshes. One ridiculously practical challenge per week with all the resources and support you need to actually make it happen.
get 5 weeks of exclusive resources & vip support
Become a 2026 Copy Refresh Challenge VIP
$129
kicking off January 20!
“Mackenzie took my sales page from ‘passably converting’ to converting at the top tier of my expectations.
She literally doubled my conversion rates.”
britney garder, brand strategist
"When you work with Mack, expect more than just pretty words.
She’ll give you the exact steps and tools you need to reach your goals.”
sierra lin, brand & web designer